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Trade Preview for Designers, Architects and Builders: Thursday, September 17, 2026

This event took place on Thursday, September 17, 2026.

Designers and trade guests filled the floor on the first of the two opening evenings. The host gave remarks from the stage beneath the Wolf and Sub-Zero signage, a live painter finished a figurative canvas as guests filmed, and a chef plated food at the Napa Valley kitchen island while desserts were set out on a stone island.

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Date
Thursday, September 17, 2026
Time
5:30 PM to 8:30 PM
Location
900 Sunrise Ave, Roseville, CA 95661
Type
In-person
The host addresses a full crowd of trade guests from the stage, with the Luxe Bathrooms display in the background.

Photographs from the event

  • The host addresses a full crowd of trade guests from the stage, with the Luxe Bathrooms display in the background.
  • Trade guests check in and collect programs and lanyards at the welcome desk, NKBA KBIS banner behind them.
  • Four guests pose on the red carpet beside the NKBA KBIS chapter banner at the Design Gallery trade preview.
  • Dessert display on a veined stone kitchen island with red gladiolus arrangements at the Design Gallery trade preview.
  • Trade guests mingle across the showroom floor near the Shinnoki Tokyo kitchen vignette during the evening preview.
  • The host delivers remarks on the stage as guests listen beneath Wolf and Sub-Zero signage at the Napa Valley vignette.
  • A chef plates food at the Napa Valley kitchen island beneath Sub-Zero and Cove signage while guests watch.
  • Three guests walk through a corridor of dramatic stone slabs toward the Elements Collection kitchen.
  • A live painter introduces his performance with a microphone before a blank black canvas on a paint-splattered floor.
  • Trade guests applaud during the remarks on the Design Gallery showroom floor.
  • A live painter throws gold paint onto a black canvas as trade guests watch on the showroom floor.
  • Five guests pose in front of the Napa Valley kitchen vignette with Dekton signage at the trade preview.
  • Tray of honey cake bites topped with cream and raspberries on a gold-rimmed board, labeled with a chalk sign.
  • Trade guests raise their phones to film the live painting performance near the Shinnoki Tokyo vignette.
  • A guest admires a bespoke cabinet with a veined marble arch and brass grille on the showroom floor.
  • A live painter in a paint-splattered jacket reaches up with a yellow brush as guests film the performance.
  • Wide view of trade guests encircling the stage beneath the Building Dreams. Blessing Lives. signage during remarks.
  • Trade guests gather around barrel tables in front of the Chateau de France kitchen vignette.
  • The smiling live painter presents his finished figurative canvas on the showroom floor at the Design Gallery trade preview.
  • Charcuterie and fruit boards with cheeses, grapes and berries on a dark stone counter at the trade preview.
  • Four guests pose together in the Luxe Bathrooms display with brass vanity fixtures and stone walls.
  • The live painter and the two hosts pose in front of the finished figurative canvas at the Design Gallery trade preview.
  • The host beams and gives a thumbs-up while speaking into a microphone at the Design Gallery trade preview.
  • Five guests pose behind illuminated NKBA marquee letters on the red carpet beside the NKBA KBIS banner.

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Who the evening was for

Thursday, September 17, 2026, 5:30 – 8:30 PM, was the first of the two opening evenings and it belonged to the trade: interior designers, architects, builders and the teams behind them. It was smaller than Friday by design, built around conversations at the island, and it was the evening to see the floor before clients did.

Friday, the public evening, was the one for clients. Thursday was by registration through the designer program; it was not the public opening.

What the trade saw first

The private presentation rooms, with renders on screen and the environments a short walk away. DreamLine Custom Cabinetry in its door styles, built into finished rooms rather than shown on a board. And the working kitchen, where Sub-Zero, Wolf and Cove are installed, plumbed, powered and cooked on; a chef was at the island.

The building is 18,000 square feet: kitchens, baths, closets, laundry and an outdoor kitchen, with Sub-Zero, Wolf, Cove, Cosentino and DreamLine Custom Cabinetry as residents and dozens of other names installed alongside. The Roseville showroom page has the layout and the hours that begin the following week.

The designer program

Clients you bring stay yours: the team does not contact them, quote them or follow up around you. That is the first rule of the program and it applies from the first visit. The rest is practical: a private room to book for a walkthrough, trade resources in the partner portal, and someone who replies personally. The For Designers page describes it, and the designer directory is where the practices we work with are listed.

Terms are agreed one on one, in the room, not on a page.

Registration

Guests registered in advance. The grand opening page carries both evenings and the directions.

Questions

Who was the trade preview for?

Interior designers, architects, builders and their teams, registered in advance through the designer program.

Was it the same as Friday's public evening?

Same floor, same working kitchen. Thursday was smaller and built around trade conversations; Friday was the public evening.

Could guests bring a client?

Yes, with a note in their registration so the room could plan for them.

Were the private rooms open?

Yes. The presentation rooms were open to walk through and to book for a later visit.

Are there trade mornings after the opening?

Yes. Trade mornings and chef evenings continue through the season; dates are listed on the events page as they are confirmed.