Trade Preview for Designers, Architects and Builders: Thursday, September 17, 2026

Who the evening is for

Thursday, September 17, 2026, 5:30 – 8:30 PM, is the first of the two opening evenings and it belongs to the trade: interior designers, architects, builders and the teams behind them. It is smaller than Friday by design, built around conversations at the island rather than a crowd, and it is the evening to see the floor before your clients do.

Friday, the public evening, is the one to send clients to, or to bring them to yourself. Thursday asks for an RSVP through the designer program; it is not the public opening.

What the trade sees first

The private presentation rooms, with your renders on screen and the environments a short walk away. DreamLine Custom Cabinetry in its door styles, built into finished rooms rather than shown on a board. And the working kitchen, where Sub-Zero, Wolf and Cove are installed, plumbed, powered and cooked on; a chef is at the island all evening.

The building is 18,000 square feet: kitchens, baths, closets, laundry and an outdoor kitchen, with Sub-Zero, Wolf, Cove, Cosentino and DreamLine Custom Cabinetry as residents and dozens of other names installed alongside. The Roseville showroom page has the layout and the hours that begin the following week.

The designer program

Clients you bring stay yours: the team does not contact them, quote them or follow up around you. That is the first rule of the program and it applies from the first visit. The rest is practical: a private room to book for a walkthrough, trade resources in the partner portal, and someone who replies personally. The For Designers page describes it, and the designer directory is where the practices we work with are listed.

Terms are agreed one on one, in the room, not on a page.

RSVP

Use the RSVP form and choose the Thursday evening; the form asks for your practice and who is coming with you. A client is welcome with a note in the RSVP. The grand opening page carries both evenings and the directions.

Questions

Who can attend the trade preview?

Interior designers, architects, builders and their teams, by RSVP through the designer program.

Is it the same as Friday's public evening?

Same floor, same working kitchen. Thursday is smaller and built around trade conversations; Friday is the public evening.

Can I bring a client?

Yes, with a note in the RSVP so the room can plan for them.

Will the private rooms be open?

Yes. The presentation rooms are open to walk through and to book for a later visit.

Are there trade mornings after the opening?

Yes. Trade mornings and chef evenings continue through the season; dates are listed on the events page as they are confirmed.