Samsung brings the reach of a global technology company to the kitchen, and its Bespoke line turns that scale into something personal: refrigeration and appliances whose panels and configurations are chosen to fit the room rather than dictate it.
In the Gallery it stands for customization and connection, from the Bespoke palette to the Family Hub refrigeration that puts a screen and a camera on the door. Seen together, they show how far a mainstream flagship has pushed into design territory.
On the floor in Roseville
See Samsung in a finished kitchen display at Design Gallery Roseville. Book a visit and we will walk you through it in person.
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Samsung Electronics was founded in South Korea in 1969 and grew into one of the largest technology companies in the world, a scale that funds the engineering behind its appliances. The same group owns the luxury brand Dacor, so Samsung's design ambitions run from the accessible to the high end.
What that looks like on the floor is choice. Compare Bespoke finishes side by side, open a Family Hub door, and see how the modular panels let a designer match refrigeration to the cabinetry around it instead of working against it.
Samsung in the Berlin display
Berlin holds a slide-in induction range with a Flex Duo oven divider and Air Sous Vide mode, a five-burner gas cooktop with illuminated knobs, an over-the-range microwave that pairs with a matching Samsung range, and a counter-depth French door refrigerator with a 32-inch Family Hub touchscreen and an interior camera.
Open the refrigerator in the Berlin display, test the touchscreen at standing height and see how the range reads next to the cabinetry. These are judgments about scale and sightline that screen images hide.
How Bespoke panels and finishes work
The Bespoke refrigerator range is built around interchangeable panels. A designer can choose colors and finishes to match cabinetry or to contrast with it, and four-door Flex configurations divide the interior into zones that suit a household's habits. The result is a refrigerator that can be specified like a piece of cabinetry.
Beyond the kitchen, the Bespoke AI Laundry Combo washes and dries in a single unit, which helps in utility rooms where a stacked pair will not fit. Panel options, door swing and clearances differ between models, so confirm the configuration before the cabinetry is drawn.
Specifying Samsung with our team
For a designer, Samsung offers range: refrigeration, cooking, dishwashing and laundry from one family of connected appliances. We can review panels, cutouts and rough-in against your drawings. The Trade Program for designers describes how a partnership begins.
For ownership and origin across the brands on our floor, see who makes the brands on our floor.
Where to see it
Frequently asked questions
What is Samsung Bespoke?
Bespoke is Samsung's design-led appliance family. It began with customizable refrigerator panels and now includes kitchen, laundry and vacuum products.
Where did Samsung Bespoke refrigerators debut?
Samsung launched the Bespoke refrigerator in Korea in June 2019, then showed it to Europe at the IFA fair in Berlin that September.
Does Samsung make an induction range?
Yes. The Berlin display in Roseville includes a Samsung slide-in induction range with a Flex Duo oven and Air Sous Vide mode.
Who owns Dacor?
Samsung's group owns Dacor, which has its own page on this site and its own display on the Roseville floor.
Which Samsung appliances can I see in Roseville?
The Berlin display holds a range, gas cooktop, microwave and Family Hub refrigerator. Ask the team which models are currently offered.
See it in the gallery
See Samsung in a finished kitchen display, then book a visit to walk the floor with us and see our working kitchen.
900 Sunrise Ave, RosevilleMonday – Saturday, 9:00 AM – 5:00 PM(916) 500-5417
Alongside Samsung
More brands in refrigeration, wine and ice, represented at Design Gallery.
Appliances that start from people rather than products.
LG at its most deliberate: essential, architectural forms.
A foundational name in American home appliances, rooted in 1911.
Refrigeration and wine preservation, built flush into the wall.
Wine, beverage and undercounter cooling, sized to slot into cabinetry.
Undercounter refrigeration, wine and beverage centers, and ice.
